E & J Gallo Winery buys Four Roses bourbon to counter declining wine sales

dailymail.co.uk

America's largest winemaker, E & J Gallo Winery, is acquiring Four Roses bourbon for up to $775 million. This surprising move comes as Gallo faces declining wine sales and has recently undergone job cuts and facility closures, shifting focus to the spirits market. The acquisition occurs amid a broader trend of falling alcohol consumption in the US and challenges faced by other beverage companies.


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E & J Gallo Winery buys Four Roses bourbon to counter declining wine sales | News Minimalist