Dunedin's SugarBOOM opens first store with freeze-dried Skittles as top seller

Kate Ashby opened her first physical store for SugarBOOM in Dunedin last week. The store quickly attracted customers, with freeze-dried Skittles being a top seller. Previously, SugarBOOM operated online since 2022, using a website and social media. Ashby also held pop-up stores at various events. Finding a suitable location was challenging, as many buildings were too small. The new store provides space for packing and storage, meeting the business's needs.