Duke study finds AI use hurts work reputation

A new Duke University study indicates that using AI at work may negatively impact an employee's professional reputation, leading to social stigma. The study, involving over 4,400 participants, found that individuals using AI tools face negative judgments about their competence and motivation, resulting in social penalties. This bias exists regardless of demographic factors, creating a dilemma for employees seeking productivity gains. The research also revealed that the perception of AI use varies depending on the task. When AI is deemed useful, users are viewed more favorably, but otherwise, they may be perceived as less suitable for the job.