DPG Media offers free newspaper subscriptions to Dutch students

nrc.nl (Dutch)

DPG Media is offering all Dutch students aged 16-25 a free digital subscription to its newspapers to increase media literacy and bridge the news gap. The initiative aims to reach young people by adapting journalistic formulas, incorporating more video and podcasts, and focusing on topics relevant to their lives. DPG is also seeking student input on how to better engage this demographic. Students provided feedback suggesting shorter articles, more visual content, humor, and direct engagement in content creation, with DPG reporting thousands of sign-ups on the first day.


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DPG Media offers free newspaper subscriptions to Dutch students | News Minimalist