Doxa reimagines SUB 200 diver watch as luxury diamond-studded model

Doxa has transformed its SUB 200 diver watch into a luxury item, featuring diamond embellishments and mother-of-pearl dials. These new models are priced at $9,400 and come in various colors, marking a shift from the brand's traditional focus on serious dive tools. Previously known for its functional SCUBA watches, Doxa's recent changes have sparked mixed reactions among collectors. The brand's move towards more decorative designs contrasts sharply with its history of producing practical dive watches, which were endorsed by Jacques Cousteau. While some collectors express disappointment, others see parallels with luxury brands like Rolex, which also incorporates jewels into dive watches. Doxa continues to offer its classic models, catering to both traditionalists and those seeking more fashionable options.