Democrats launch ad campaign on Grindr to engage LGBTQ+ voters ahead of election

The Democratic National Committee has launched a six-figure ad campaign on Grindr, the largest LGBTQ+ dating app, to inform voters about Project 2025. This initiative aims to motivate LGBTQ+ voters ahead of the upcoming election. The ads highlight concerns about Project 2025, a conservative agenda linked to former President Donald Trump. The campaign targets over 1 million users, focusing on swing states and emphasizing the potential risks to LGBTQ+ rights. Project 2025 includes proposals to reverse many pro-LGBT policies from the Biden administration. The DNC's campaign seeks to raise awareness of these proposals and encourage voter participation among LGBTQ+ individuals.