Demna becomes Gucci's new creative director starting July
Gucci has appointed Demna, the current artistic director of Balenciaga, as its new creative director, effective July. This follows the recent departure of Sabato De Sarno, who left just weeks before Gucci's Fall-Winter 2025-26 collection presentation. Demna has been with Balenciaga for ten years and is recognized for redefining modern luxury. His latest collection showcased a more commercial approach, moving away from previous theatrical styles. This change marks a new direction for Gucci after the exit of De Sarno, who succeeded Alessandro Michele. Michele was known for his innovative and eclectic designs that transformed Gucci's image.