Dell rebrands PCs with simplified naming to boost sales

Dell Technologies is rebranding its PCs, dropping old names like “XPS” and “Inspiron” for a simpler approach centered around the name Dell. This change aims to make product names easier to remember and pronounce. The new lineup will feature three tiers: Dell, Dell Pro, and Dell Pro Max. This strategy is similar to Apple's naming conventions, prompting questions about originality from attendees at a recent press briefing. Dell executives stated that their research supports the new branding. The rebranding will not affect the Alienware gaming line, and many new devices will include advanced AI-optimized chips.