Deepika Padukone's skincare brand 82°E reports ₹12.26 crore loss

mathrubhumi.com (Malayalam)

Actress Deepika Padukone's skincare brand, 82°E, incurred a significant financial loss of ₹12.26 crore in the 2024-25 fiscal year. Despite cost-cutting measures, including a substantial reduction in marketing expenses, the brand has not achieved profitability. Revenue also decreased by 30% to ₹14.66 crore in the same period. Launched in 2021, 82°E offers premium skincare products. The brand has struggled to generate profit since its inception, contrasting with Katrina Kaif's successful beauty brand, Kay Beauty.


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Deepika Padukone's skincare brand 82°E reports ₹12.26 crore loss | News Minimalist