Deepika Padukone's beauty brand 82°E reports over Rs 12 crore loss

firstpost.com

Deepika Padukone's beauty brand, 82°E, has incurred losses exceeding Rs 12 crore this financial year. This financial setback follows Padukone's public stance on demanding shorter work shifts after becoming a mother, leading to her withdrawal from major film projects. The company is actively working to improve revenue and reduce expenses to achieve profitability, as stated by its management.


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