Deckers Brands stock falls on reduced outlook for Hoka and Ugg

Deckers Brands stock dropped over 12% following a reduced sales outlook for its key Hoka and Ugg brands. The company cited tariff impacts and cautious consumer spending in the U.S. as reasons for the lowered growth expectations for Hoka and Ugg in fiscal 2026. This outlook adjustment, along with a lower overall revenue forecast, raises concerns about the momentum of Deckers' primary revenue drivers.