DC's promotion angered comic stores with hidden competitor trial

bleedingcool.com

Comic book stores are upset with DC Comics over a promotional sweepstake tied to the upcoming Superman movie premiere. The promotion involves a "Krypto's Golden Biscuit" prize. Retailers ordered large quantities of a facsimile comic, unaware that non-winning copies contained a 30-day trial for DC's digital comic service, a direct competitor. This lack of transparency angered stores. The promotion, designed to drive traffic to stores, offered a chance to win tickets to the Superman premiere. Some stores are now demanding refunds or discarding the comics.


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DC's promotion angered comic stores with hidden competitor trial | News Minimalist