Darts fans react negatively to PDC's new beer sponsorship ahead of World Championship

Darts fans are upset with the Professional Darts Corporation's (PDC) new sponsorship deal with Foster’s beer, announced just two weeks before the World Championship. Many fans criticized the choice on social media, calling it a "tragic" selection. Foster’s will be the official beer partner at the World Darts Championship and next year's Premier League Darts. The PDC plans to feature pop-up prizes and giveaways during events, promoting the partnership as a way to enhance fan experiences. In player news, 17-year-old Luke Littler aims to cap off a successful year with a win at the World Championship starting December 15. He previously reached the final last year and has won ten titles in 2024, including the Grand Prix.