D'Addario CEO shares story behind color-coded guitar strings that cut waste by 75%

D'Addario, a well-known guitar string manufacturer, introduced a color-coding system for strings in the early 1990s. This innovation was inspired by CEO Jim D'Addario's daughter, who highlighted the excessive packaging waste from traditional string sets. The new system reduced packaging by 75%, using a single corrosion-resistant bag and color-coded ball ends for each string. This change has significantly decreased environmental impact, saving billions of trees and reducing carbon emissions. Recently, D'Addario launched the XPND Pedal Power Battery Kit, a rechargeable power supply for pedalboards. It features a 10,000mAh battery, providing over 10 hours of playtime between charges.