Coven Academy draws 11.4M hours in Disney+ debut week

Disney+'s new fantasy series Coven Academy amassed 11.4 million hours viewed globally in its debut week, becoming a major hit for the streaming platform. The series, which premiered October 1 on Freeform and hit Disney+ and Hulu the following day, ranked as the top streaming show among viewers aged 12–17. Its 21 short episodes, running 10–15 minutes each, feature frequent cliffhangers that drove binge-watching. Coven Academy also debuted its first chapter on TikTok, Instagram, and YouTube, generating over 30 million additional social media views. The coordinated rollout targeted Gen Z viewers, who then sought out the full series on streaming platforms.