Contestants found together in hotel room during filming of BBC's The Apprentice in Turkey

Keir Shave, a 27-year-old telemarketing expert, was found in a hotel room with fellow contestant Amber-Rose Badrudin, 24, while filming BBC's The Apprentice in Turkey. This incident violates the show's strict "no touching" rule. Previously, Amber-Rose was seen with another male contestant, raising concerns about relationships among participants. Both contestants were reminded of the professional conduct expected during the competition after the hotel incident. Keir founded his telemarketing business, Parallel Partnerships, after being made redundant in March 2023. The show's rules prohibit any intimate contact between contestants, a measure enforced after past relationship issues.