Consumers shift towards conscious spending in 2025, report finds

A new report from Euromonitor International highlights significant changes in consumer behavior for 2025. Economic pressures, technology, and a focus on well-being are now key factors influencing spending habits. Consumers are prioritizing quality, functionality, and sustainability in their purchases. The report notes a decline in impulse buying, with only 18% of consumers making unplanned purchases in 2024. This shift indicates a more strategic approach to spending. Additionally, sustainability has become a mainstream expectation, with millions of products now marketed as eco-friendly. Consumers are also seeking streamlined information, with 42% favoring livestreaming for product insights. While there are concerns about technology, 43% still view generative AI as a trustworthy source. Brands are encouraged to adapt their strategies to meet these evolving consumer preferences.