Concerns rise over Amazon's commercialization of James Bond

Amazon's acquisition of the James Bond franchise has raised concerns among fans about potential commercialization. Author William Boyd noted that the company may introduce various merchandise, such as aftershave and themed nightclubs, to capitalize on the brand. The transition comes amid uncertainty about the future of Bond films, including the upcoming Bond 26. Some franchise veterans, like Timothy Dalton, have expressed doubts about maintaining the series' British identity and the impact of key departures. Despite these concerns, many fans remain hopeful for Bond's new era under Amazon. They anticipate streamlined access to Bond titles and clearer communication about future projects, while also worrying about excessive merchandising.