Colo-Colo women's football team dominates Chilean league, but media coverage lags

Colo-Colo's women's football team won their fourth consecutive Chilean championship in December 2025. They achieved this with an undefeated record, numerous victories, and by advancing in the Copa Libertadores. Despite their significant achievements, the team's championship win received minimal coverage in major sports media. This contrasts with the extensive coverage given to less successful male teams, highlighting a perceived "recognition bias" against women's sports. The article argues that this lack of coverage perpetuates a sexist bias, suggesting that media outlets have an ethical duty to report equitably. It calls for greater visibility for women's football, especially as the 2026 professional season begins.