Cold sore sufferers praise £10 lip balm for preventing breakouts

A £10 lip balm, LipQ Liquorice Lip Balm, is being praised by cold sore sufferers on Amazon for preventing and reducing outbreaks, with some calling it a "bedside essential." The product is currently reduced to £9.95. The balm, formulated with natural ingredients and free from parabens and perfume, claims 83% of users experienced quicker recovery and outbreaks were diminished by nearly half in trials. It contains glycyrrhizic acid for natural UV protection, and has an average 4.4-star rating from nearly 700 reviews. One 67-year-old who suffered from cold sores for over 50 years described the balm as "priceless," though some customers reported mixed results. Alternatives include Burt's Bees lip balm at £4.69 and Dr.Jart+ Ceramidin Lip Balm at £15.