Coca-Cola's AI-generated holiday ads draw mixed reactions over authenticity concerns

Coca-Cola has launched its largest AI-generated holiday ad campaign, using artificial intelligence to create visuals reminiscent of its classic 1995 ad. The campaign features familiar holiday imagery, produced in just two months by a team of 40 people. The use of AI has sparked controversy, with critics arguing it undermines the brand's authenticity. Some view it as an innovative approach to storytelling, while others believe it detracts from the emotional connection consumers expect from Coca-Cola's holiday ads. Coca-Cola has previously experimented with AI, including tools for generating artwork and holiday cards. The mixed reactions highlight ongoing debates about the role of AI in advertising and its impact on human creativity.