Coca-Cola's AI-generated holiday ad sparks backlash over creative choices

abc15.com

Coca-Cola's new holiday ad, a reboot of its 1995 "Holidays Are Coming" commercial, has sparked outrage for being AI-generated. Critics describe the ad as "soulless" and "scary," expressing disappointment over the departure from traditional content. The ad features animated polar bears, AI-generated people, and Coca-Cola trucks in a winter setting. Many social media users are upset that Coca-Cola chose AI over human artists for the production. Some supporters argue that using AI simplifies the process and reduces production efforts. The mixed reactions highlight a divide over the use of technology in creative advertising.


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