Cleveland Sirens reject 'Lady Cavaliers' label with royal-blue identity

uk.sports.yahoo.com

New Cleveland WNBA team Sirens unveiled royal-blue branding distinct from the Cavaliers, intentionally positioning itself as independent rather than a female version of the NBA club. Executive Allison Howard said the team does not want to be the "Lady Cavaliers" and targets different demographics. The Sirens will become the WNBA's 16th team in 2028, majority owned by Rock Entertainment, with Dan Gilbert holding 50.6%. Similar branding separation occurred with the Golden State Valkyries and New York Liberty. The league continues expanding, with Detroit and Philadelphia teams joining in 2029 and 2030.


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Cleveland Sirens reject 'Lady Cavaliers' label with royal-blue identity | News Minimalist