Chipotle rewards players for in-game achievements with free food and virtual gear

marketingdive.com

Chipotle is integrating its rewards program with the "PGA Tour 2K25" video game, offering real-world food rewards for in-game achievements. Players can complete challenges within the game to earn free entrees, double protein, and exclusive Chipotle-themed virtual gear. This initiative is part of Chipotle's broader strategy to expand its presence in golf. The partnership marks the first time a brand is offering tangible food rewards based on in-game performance. Chipotle also became an official sponsor of the PGA Tour in January.


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Chipotle rewards players for in-game achievements with free food and virtual gear | News Minimalist