Chinese smartphone brands maintain strong market share in India for 2025

Chinese smartphone brands are projected to maintain a 75% share of the Indian market in 2025, up from 74% in 2024. This trend has been consistent since 2020, with total shipments expected to exceed 160 million units. Chinese companies are focusing on expanding their offline presence and enhancing mid-range offerings. They are renewing investments in India and improving relationships with retailers after past scrutiny over sales practices. Vivo is also forming a joint venture to manufacture locally. The Indian smartphone market is expected to grow modestly, with value growth outpacing volume growth. The average selling price of smartphones is anticipated to exceed $300 for the first time, driven by increased demand for premium features and financing options.