Chinese micro-drama companies pursue global expansion amid economic slowdown

noticiasaominuto.com (Portuguese)

Chinese micro-drama companies are aggressively seeking global expansion due to China's slow economic recovery. These companies are desperate for new markets, targeting South Asia, the US, and Europe, with some investing in overseas production teams and utilizing AI for content adaptation. The micro-drama industry, valued at over 1.28 billion yuan, is increasingly using AI for scriptwriting, special effects, and marketing to cut costs and appeal to international audiences.


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