Chinese consumers prioritize value and secondhand goods amid economic slowdown

Chinese consumers are increasingly seeking lower prices and secondhand goods due to economic pressures. Stagnating wages, youth unemployment, and a property crisis are driving this shift, challenging government efforts to boost spending. The taboo against used items is fading as affordability becomes paramount. This trend is evident in both online platforms like Xianyu and Zhuanzhuan, and in the rise of physical resale stores, reflecting a growing focus on value and sustainability.