Chinese company JOYTOY builds a global business with mecha collectibles

bjnews.com.cn (Chinese)

JOYTOY, a Chinese company, has achieved global success in the adult collectible toy market by focusing on mecha and action figures. Founded in 2015, JOYTOY develops and manufactures high-quality, detailed collectible models, initially focusing on original IPs before expanding to international licenses like "Warhammer." The company leverages China's advanced manufacturing capabilities and a growing "trend toy" market to produce intricate, poseable figures, exporting to over 70 countries.


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Chinese company JOYTOY builds a global business with mecha collectibles | News Minimalist