Châteaubriant's CastelShop gift card injects €40,000 into local economy

A local gift card program in Châteaubriant has injected €40,000 into the local economy. The CastelShop initiative aims to support independent businesses. The CastelShop card, launched by the Cœur-Briant association, encourages employers to offer it as a social benefit. A system ensures 70% of the card's value is spent at local independent shops. Thirty-one companies have joined the program, distributing 700 cards. The association plans further initiatives to boost spending and aims to distribute 1,000 cards by December.