Chanel creates lasting high jewelry with unique designs

Chanel's president of watches and fine jewelry, Frédéric Grangié, discusses the brand's approach to creating lasting high jewelry collections, including the new "Reach for the Stars" line. He emphasizes the importance of unique designs, craftsmanship, and rare gems. Grangié, in his nearly decade-long tenure, has overseen the release of notable collections like Tweed de Chanel and Chanel N°5. He focuses on realizing the creative visions of designers, viewing his role as crucial to bringing their ideas to life. Chanel, a fashion-first brand, is building its high jewelry legacy, adding layers to its foundation. Grangié highlights the "golden triangle" of unique creation, expertise, and rare gems as essential for success.