Cha Joo Young tops March drama actor rankings

The Korean Business Research Institute has released the brand reputation rankings for drama actors this month. The rankings were based on data such as media coverage and online interaction among 50 actors who appeared in dramas aired from February 13 to March 13. Cha Joo Young topped the list. She starred in "The Queen Who Crowns," achieving a brand reputation index of 4,391,932. Keywords frequently associated with her include the drama's title, her fandom name "Kkukku," and "exposure." Her positive reaction score was notably high at 88.56%. In second place is Choo Young Woo, known for his role in "The Trauma Code: Heroes on Call," with a score of 4,309,839. Seo Kang Jun, who currently stars in "Undercover High School," took third place with a score of 4,114,633. Ju Ji Hoon, who featured in "The Trauma Code: Heroes on Call" and made a cameo in "The Witch," ranked fourth with a brand reputation index of 3,872,866. Rounding out the top five is Park Bo Young from "Melo Movie," who has a score of 3,462,180. The rankings reflect the actors' popularity and engagement with fans during the past month.