Celtics coach questions NBA viewership decline as ratings drop 19% this season

NBA viewership is declining, with ESPN reporting a 28% drop in the first month of the season. Overall, viewership across ABC, ESPN, and TNT is down 19% compared to last year. The reasons for this decline are debated, with some blaming the increase in three-point shots. Celtics coach Joe Mazzulla acknowledged the issue, admitting he sometimes prefers other sports. He defended the three-point strategy, suggesting fans should consider what they enjoy watching instead. Bulls coach Billy Donovan noted that social media has shifted how fans engage with games, often favoring highlights over full broadcasts. In a recent game, Mazzulla received a $35,000 fine for confronting an official after a series of technical fouls. Injuries are affecting player availability, with Dalen Terry returning from a knee injury, while Torrey Craig is out with an Achilles issue.