Cartier's strategy for watchmaking dominance in the 2020s

Cartier has become the leading watchmaker of the 2020s, achieving significant revenue growth and desirability. The brand refocused on its signature "watchmaker of shapes" identity, emphasizing design and elegant timepieces over sport or overly complicated watches. This strategy, initiated around 2017, has resonated with a market shift towards design-centric pieces. Cartier's success is attributed to its clear brand identity, consistent messaging, and a balance between nurturing iconic collections and exploring new creative designs, appealing to a broad, multi-generational audience.