Capri Sun launches new bottles to complement iconic pouches and meet consumer demand
Capri Sun has introduced a new bottle for its drinks, marking the first change in over 20 years. The bottles, available in three popular flavors, hold 12 ounces, double the amount of the traditional pouch. The iconic pouches will still be sold, as Capri Sun aims to attract customers in convenience stores where bottles are more popular. The new design features a resealable cap, catering to families on the go. This move responds to consumer demand for larger sizes, with 76% of suggestions to Capri Sun requesting bigger products. The bottles maintain the look of the pouches to keep brand recognition.