Canelo Alvarez defends boxing's popularity against Max Kellerman's claims

Canelo Alvarez interrupted Max Kellerman at a press conference, asserting boxing's enduring popularity. Kellerman suggested boxing's popularity has declined compared to the UFC, crediting Dana White's promotional skills. Alvarez countered that boxing remains significant and continues to grow. The press conference also featured an unfulfilled promise of a surprise announcement from Dana White, as directed by Turki Alalshikh.