Canadian grocery labels create confusion about product origins

Grocery stores in Canada are using maple leaf stickers to indicate products that are Canadian, but the criteria for these labels are inconsistent. Some Canadian brands, like Kicking Horse Coffee, receive the sticker, while others, such as Jumping Bean Coffee, do not. The use of these labels varies by store and product. For example, Tim Hortons coffee had mixed labeling, with some stores indicating it was "prepared in Canada" despite being owned by a foreign firm. Local products often lack the maple leaf sticker, raising questions about labeling practices. Experts suggest that grocery stores should clarify what these labels mean. The current labeling can be misleading, leading to confusion about how Canadian a product truly is. Consumers are encouraged to read labels carefully and ask questions.