Canadian grocers explore electronic shelf labels, raising concerns about surveillance pricing

Canadian grocers are adopting electronic shelf labels, raising concerns about surveillance pricing, where personal data is used to set individualized prices. This technology allows for rapid price changes, potentially enabling retailers to charge different prices to different customers based on their data, unlike dynamic pricing which adjusts for market conditions. While currently not implemented in Canadian stores, lawmakers and consumer groups are advocating for bans on surveillance pricing due to fears of predatory practices and lack of transparency.