Caffo Group buys Cinzano, expanding its liquor portfolio

Caffo Group has acquired the historic Italian drinks brand Cinzano from Campari Group, expanding its portfolio of liquor brands. The deal is valued at approximately 100 million euros. The acquisition of Cinzano, founded in 1757, will significantly boost Caffo's international presence, as Cinzano is sold in over 100 countries. Caffo, already present in 70 markets, plans to accelerate its global expansion. Caffo, a family-owned company for 110 years, anticipates a major restructuring and investments to accommodate the increased production volume. Cinzano is a leading vermouth brand, and also a pioneer in Italian sparkling wine.