Cadillac to unveil 2026 Formula 1 livery at Super Bowl

si.com

Cadillac's new Formula 1 team will reveal its 2026 livery during the Super Bowl. The reveal aims to introduce the American F1 team to a massive global audience of over 125 million viewers during the highly anticipated NFL championship game. This strategic marketing move highlights Cadillac's American identity and taps into the growing crossover between motorsports and American football.


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Cadillac to unveil 2026 Formula 1 livery at Super Bowl | News Minimalist