BYOMA skincare brand launches in Australia, shoppers excited

BYOMA, a popular European skincare brand, has launched in Australia, available exclusively at Sephora. Known for its Moisturizing Gel Cream, which sells every six seconds globally, the brand focuses on affordable, effective products that support skin barrier health. Founded in 2022, BYOMA emphasizes education and transparency in skincare. Its products, including the Creamy Jelly Cleanser and Hydrating Serum, are designed for various skin types and are backed by clinical trials. The brand aims to make luxury skincare accessible to all. Australian shoppers have reacted enthusiastically to BYOMA's arrival, with many expressing excitement on social media. The brand's commitment to effective, affordable skincare has garnered a strong following in Europe and is expected to resonate with Australian consumers.