Butterball faces backlash as 2006 animal abuse video resurfaces before Thanksgiving

fastcompany.com

Butterball is facing a public relations issue as a 2006 video showing animal abuse at one of its plants has gone viral. The video was reposted by PETA just days before Thanksgiving, prompting protests and calls for boycotts. Butterball stated that the video does not reflect current practices, as the company became privately owned and American Humane-certified in 2013. It emphasized its commitment to animal welfare and has a zero-tolerance policy for mistreatment. Despite the renewed attention, there are no active recalls of Butterball products. The company has undergone annual audits to ensure compliance with animal care standards.


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