BT TV launches unified streaming and live TV service on October 15

BT has announced the launch of BT TV, a new service designed to simplify entertainment by combining live TV, streaming services, and premium content into one platform, set to debut on October 15. The service aims to reduce the complexity of juggling multiple apps and subscriptions, offering two devices: the BT TV Box Pro, which supports pausing, rewinding, and recording over 600 hours of content, and the compact BT TV Box Edge for simpler streaming. A unified search function helps users find content across services. This launch marks a strategic reversal for BT, which previously shifted focus to its EE brand, and completes its connected offering across broadband, TV, and mobile. The company positions BT TV as a competitor to Sky and Vodafone, emphasizing its unique integration of live sport and streaming.