Brunello Cucinelli launches abaya collection in Dubai for spring 2025

Brunello Cucinelli debuted a new collection of abayas in Dubai, marking the brand's first show in the Middle East. The collection features a blend of classic tailoring and flowing designs, aimed at local customers and inspired by Arab culture. The abayas are made from various fabrics, including crepe silk and summer-weight wool, and are styled with a shayla. The collection is part of the brand's spring 2025 lineup, enhancing its culturally relevant offerings. Carolina Cucinelli, co-creative director, emphasized collaboration with a Middle Eastern stylist to respect local traditions. She highlighted the versatility of the abayas and noted cultural similarities between Italian and Arab traditions.