British company launches DSKY Moonwatch inspired by NASA's Apollo missions

A British company, Apollo Instruments, has launched the DSKY Moonwatch, inspired by NASA's Apollo missions. The watch resembles the Apollo Guidance Computer's display but does not function like it. It will receive software updates in the future. The DSKY Moonwatch is priced at £779 in the UK and £659 elsewhere, positioning it as a collector's item rather than an everyday watch. The marketing strategy features fashion-oriented imagery, which some potential buyers find unappealing. The watch aims to attract space enthusiasts, but its unique design and high price may limit its audience. The company hopes to engage a community for future enhancements.