Britannia chief backs FSSAI crackdown on packaged foods in India

economictimes.indiatimes.com —

Britannia MD Rakshit Hargave supported FSSAI's crackdown on packaged foods, saying consumer interests must be protected amid regulatory actions against multiple brands. FSSAI's action targets labelling and hygiene violations; energy drink makers sought a one-year extension, and Dabur moved court against the '100%' claims ban. Hargave said measures benefiting consumers should be taken forward. Britannia is strengthening regional offerings amid competition from digital-first brands. It plans 1.5-2% price increases in Q2, possibly via lower grammage on small packs.


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Britannia chief backs FSSAI crackdown on packaged foods in India | News Minimalist