Britannia chief backs FSSAI crackdown on packaged foods in India

economictimes.indiatimes.com

Britannia MD Rakshit Hargave supported FSSAI's crackdown on packaged foods, saying consumer interests must be protected amid regulatory actions against multiple brands. FSSAI's action targets labelling and hygiene violations; energy drink makers sought a one-year extension, and Dabur moved court against the '100%' claims ban. Hargave said measures benefiting consumers should be taken forward. Britannia is strengthening regional offerings amid competition from digital-first brands. It plans 1.5-2% price increases in Q2, possibly via lower grammage on small packs.


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Britannia chief backs FSSAI crackdown on packaged foods in India | News Minimalist