Brazil's growing global cultural influence and economic potential

uol.com.br (Portuguese)

Pop stars Dua Lipa and Shawn Mendes recently visited Brazil, sparking discussions about the country's global cultural influence. Brazil's culture is gaining international traction, with elements like #Brazilcore trending globally, boosting brands like Havaianas and Sol de Janeiro, and placing Brazilian neighborhoods on "coolest" lists. The article questions whether Brazil capitalizes on this trend for deeper economic and cultural investment beyond aesthetic consumption, citing COP30 as an example of missed opportunities.


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Brazil's growing global cultural influence and economic potential | News Minimalist