Brazilian scammers used Gisele Bundchen deepfakes in Instagram ads to defraud millions

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Brazilian scammers allegedly used Gisele Bundchen deepfakes in Instagram ads, defrauding millions. Authorities arrested four suspects and froze millions in assets, identifying over $3.9 million in suspicious funds. This operation targets the rising use of AI in celebrity-based online scams. The investigation began after a victim reported a Bundchen deepfake ad for a skincare product. Brazil's Supreme Court has ruled social media platforms can be liable for criminal ads.


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Brazilian scammers used Gisele Bundchen deepfakes in Instagram ads to defraud millions | News Minimalist