Brazilian right-wing groups boycott Havaianas flip-flops over political advertisement

tagesschau.de (German)

Brazilian right-wing groups are boycotting Havaianas flip-flops after a holiday advertisement featuring actress Fernanda Torres. The boycott is seen as a mobilization effort for the upcoming 2026 presidential election. Torres's statement in the ad, "I don't want to start 2026 on the right foot," was interpreted by the far-right as a political endorsement of the left. Eduardo Bolsonaro, son of the former president, publicly discarded the brand's products in protest. The controversy has led to a significant drop in Havaianas' market value, exceeding $30 million. This incident is viewed by some as a preview of the heated political climate expected in the 2026 election campaign.


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