Brasilia's cold drives winter clothing sales up

correiobraziliense.com.br (Portuguese)

Sales of winter clothing in the Distrito Federal have increased by 11% due to recent cold temperatures, exceeding the same period in 2024 by 4%. This increase, according to Sindivarejista-DF, is driven by demand for items like blankets, wool socks, gloves, and hats. Women account for 72% of buyers, with 68% of purchases made via credit card. The cold weather, with temperatures dropping to 8.8°C, is expected to intensify with the upcoming winter season starting this Friday, June 20th.


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Brasilia's cold drives winter clothing sales up | News Minimalist