BPNI accuses Amul of violating infant formula rules

The Breastfeeding Promotion Network of India (BPNI) has filed a complaint against Amul, alleging the dairy company violated the Infant Milk Substitutes (IMS) Act of 1992 by promoting its new infant formula. BPNI claims Amul's promotion of its "liquid ready-to-feed infant formula" on its website and in a press release, including the use of a teddy bear image, violates the Act's restrictions on advertising and promotional materials. The complaint has been filed with multiple government ministries and regulatory bodies. Amul responded on social media, stating its infant milk food brand, Amulspray, complies with the IMS Act and that the link cited by BPNI is inactive. BPNI is requesting a thorough investigation and action to protect children's health.